Wednesday, 31 October 2012

Google Nexus 7: 999 998, 999 999 and ... almost 1 million!

Google Nexus 7


No, this figure is not small. No, it does not correspond to the margin of the Asus Nexus 7, not more than the number of applications on the Play Store. This million is roughly the number of units sold by the manufacturer to partner Google. Per month.It throws, huh? Such a figure, we used to see from Apple or Samsung, but never with other manufacturers, especially in the tablet market. Like what formula Nexus worked perfectly, even if Google does not earn a penny by selling these products at low prices, the public is deceived. David Chang, CFO of Asus, just said it sold a little less of a Nexus 7 million per month. It is unclear what this "little bit", but even if we are pessimistic and we believe sales 800,000 units per month, it is already huge.
For comparison, excluding Apple, Amazon can only boast of having a similar score on the shelf last year with its Kindle Fire and the USA only. Problem: the giant sales declined rapidly after the holidays, when users have found that the tablet was a portal to the premium content and we could not do much more with it. Google sells the same strategy in mind: to deploy a large number of units without margin to display and sell the advertising content afterwards. The only difference is the Nexus 7 tablets are excellent in themselves and offer free applications is consistent on Google Play.
As a result, sales do not improve, and even tend to grow. With the release of the Nexus 7 32GB 3G, we bet also allow a new public captivated by the jewel of Google. All this should create a virtuous circle, because that says more users mean more potential income for developers, said more quality applications. Good for us!

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